Floodlight Manager

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Developer’s Description

Floodlight Manager
Floodlight Manager is a project management, business management, task assignment, document management, and team collaboration package. Create “projects” ranging from quick reminders to jobs that will be actively worked on by a large team for years to come. By allowing a supervisor to see when and how jobs they are responsible for are updated, they can keep tabs on jobs in progress and correct problems before they become catastrophes. Floodlight Manager greatly improves accountability. Nearly all changes made to a project are logged. Managers can go back and track when updates are viewed by whom and when custom field values are changed, as well as almost any other project update. Every project created is accessible and can be updated, even after completion, allowing projects to be re-opened, and historical data to be accessed with powerful searches and reports. Schedule projects with Gantt charts, track progress with integrated checklists, and make changes to hundreds or thousands of projects at once by exporting reports to and importing from Microsoft Excel. Just create a new project, choose who will work on it, assign it, and get to work. With fine-grained permissions and roles, you can choose who will be notified of which events (for example, certain users can be notified only when the project is turned in for evaluation, while other users will see every note, status change, and document attachment) and who will be able to evaluate when the job is done. Jobs assigned to you appear in your Work List. When an update is made that you are assigned to see, the project will be added to your Work List (even if it’s not normally on your Work List) in either pink, indicating a normal update, or yellow, indicating an emergency on the job that needs attention immediately.

Tracking the user journey and recording conversions

1: What does the registration key mean?
A registration key is a one-of-a-kind ID generated by the FME Licensing Assistant from system data. It's Safe's way of limiting a single fixed license to a single computer.

2: What is a registration key number?
A registration key is a code of letters and numbers that allows access to one of the many Thomson Reuters products, such as Westlaw, CLEAR, Firm Central, and more.

3: What is the registration key?
Each person will create an individual user account by entering the customer's account number, an online registration key (available from your local dealer), and basic billing and shipping address information. The account administrator will be the first account created.

A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site.

For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to specify exactly how that floodlight activity should measure the conversion or event; the two options are Counter or Sales.

A counter activity will track the number of conversions associated by a specific event, for example, a floodlight tag set to count the number of times a user visits a particular webpage. A sales activity will either track the number of sales or the number of item purchased per sale.

To put this into an example…

A user was served an ad promoting a ‘50% off sale’ at a famous clothing boutique. From this, the user clicked on the ad where they were taken to the homepage of the site. Within the hour that user had filled their basket and was taken to the checkout page where they then completed the purchase. Below is a breakdown of where floodlight tags could be utilized within this user’s journey. A floodlight tag can be placed on any page of a website where you feel a conversion or an action needs to be tracked:

·         Homepage floodlight (counter activity) – although your display advertisement would typically already have a click tracker in place, by also placing a floodlight on your homepage, you can identify what traffic is coming from your display ad and what is coming from another source (i.e. organic search/e-newsletter click through)

·         Checkout page floodlight (counter activity) – this allows you to identify if a large percentage of your users are dropping off before converting. You may see that you have 100 users reaching the checkout page, but only one conversion reaching the confirmation page. Floodlight tags would highlight the issue and allow you to investigate why your users aren’t completing the transaction and dropping off before converting. It also gives you the option to retarget these users with a display ad promoting another 10% if they come back to the site and complete their purchase

·         Order confirmation page floodlight (sales activity) – this activity records all monetary conversions of users who completed a sales transaction and were served the order conformation page

By tracking the users’ journey, you are provided with a valuable insight into which of your campaigns are most effective and are providing you with the most conversions.

Want to know more about Campaign Manager and floodlights? Contact your GMP Account Manager today to arrange training for you and your team!

Install a license key using a registration key file?

1: Click Install Key after navigating to Tools & Settings > License Management > Plesk License Key.
2: Choose Upload a licence key file.
3: Click OK after providing the path to the key file you downloaded from the email.

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